PPC Operations

Profitable ad spend through disciplined architecture

We allocate ad budgets exclusively to high-conversion listings with validated inventory depth, eliminating wasteful click expenditure.

35%

average ACoS reduction

4.2x

average ROAS achieved

100%

funnel attribution tracking

Execution Framework

Four-stage PPC management

01
02
03
04

Account Audit

Keyword Architecture

Bid Optimization

Portfolio Scaling

Comprehensive analysis of historical spend, wasted click paths, and ASIN conversion efficiency.

Systematic harvesting of high-intent search terms with automated negative keyword exclusion.

Dynamic rule-based bid adjustments aligning with real-time inventory levels and profit margins.

Expanding from Sponsored Products to Sponsored Brands and DSP with full-funnel attribution tracking.

Operational Rigor

Pouring advertising budget into listings with unverified inventory or poor conversion rates only accelerates account health decline.

KARIKAR Engineering Directive

Schedule your Amazon ad account audit

Connect with our marketplace optimization specialists to evaluate your current ad spend efficiency.