PPC Operations
Profitable ad spend through disciplined architecture
35%
average ACoS reduction
4.2x
average ROAS achieved
100%
funnel attribution tracking
Execution Framework
01
02
03
04
Account Audit
Keyword Architecture
Bid Optimization
Portfolio Scaling
Comprehensive analysis of historical spend, wasted click paths, and ASIN conversion efficiency.
Systematic harvesting of high-intent search terms with automated negative keyword exclusion.
Dynamic rule-based bid adjustments aligning with real-time inventory levels and profit margins.
Expanding from Sponsored Products to Sponsored Brands and DSP with full-funnel attribution tracking.
Operational Rigor
Pouring advertising budget into listings with unverified inventory or poor conversion rates only accelerates account health decline.
KARIKAR Engineering Directive
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